IRON CLICK — Direct CTV Advertiser & Premium Ad Exchange Partner
We buy premium CTV inventory directly, power growth with proprietary tech, and deliver transparent, performance-driven outcomes at scale
CTV Premium Inventory
Best-in-class CTV advertising with direct buying power, verified supply, and performance models built for scale.
IRON CLICK is a global CTV Advertiser and Ad Exchange Technology Partner. We connect brands and platforms with premium CTV inventory, operating as the buyer of record — not a reseller. With proprietary optimization tools, advanced brand-safety controls, and transparent performance models (CPA, CPI, CPT, CPS), we maximize ROI across Connected TV and Search Feed Monetization. Our proven track record in iGaming and high-intent traffic verticalsmakes us the trusted partner for publishers and advertisers worldwide.
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Connected TV (CTV) Advertising
direct supply access, curated PMPs, measurable brand outcomes -
Premium Ad Exchange Solutions
scalable yield, OpenRTB integrations, and compliant traffic sources
WHY WORK WITH US
(PUBLISHERS & PLATFORMS)
(PUBLISHERS & PLATFORMS)
Direct buyer advantage
IRON CLICK purchases inventory directly, ensuring maximum yield for publishers
Transparency & trust
full support of ads.txt / app-ads.txt designated seller lines
Verification & brand safety
fraud prevention, outcome measurement, trusted bundle ID governance
Premium CTV inventory access
large, verifiable pool of bundle IDs with curated allow/deny lists
TRUST, COMPLIANCE & TRANSPARENCY
IRON CLICK operates with the highest standards of transparency, verification, and compliance — giving publishers and advertisers confidence in every deal
- Authorized & Verified Selling
- ads.txt / app-ads.txt designated seller lines — available upon request for maximum transparency
- Work only with authorized supply paths, ensuring buyers transact with the true seller of record
- Full Inventory Verification
- Bundle ID disclosure for every campaign
- Allow / deny lists to maintain quality and remove low-value inventory
- Curated premium CTV supply with verifiable sources
- Brand Safety & Fraud Prevention
- Integrated with leading measurement & verification partners: IAS, DoubleVerify, MOAT
- Advanced fraud detection tools to block invalid traffic and protect advertiser budgets
- Enforced brand-safety controls for publishers and advertisers
HOW WE WORK
Scope & KPI Alignment
define GEOs, formats, pricing model, performance goals
Direct Deals / PMPs
ads.txt/app-ads.txt verification, premium bundle ID curation
Optimize & Scale
AI-powered outcome optimization, transparent reporting dashboards
WHY PUBLISHERS CHOOSE IRON CLICK
Criteria
IRON CLICK
Typical SSP
Buyer of Record
✅ Yes — direct advertiser, we buy inventory ourselves
No — SSP connects to intermediaries
Revenue for Publishers
✅ Maximum yield — no middlemen, direct demand
Standard SSP revenue share
Transparency
✅ Full ads.txt / app-ads.txt lines, direct deal IDs, bundle ID disclosure
Partial (not always bundle-level)
Fill & Demand
✅ High-intent demand from iGaming + performance advertisers
General campaigns only
Brand Safety & Compliance
✅ Fraud prevention, IAS/DV/MOAT integration, curated allow/deny lists
Basic fraud filters
Integration Speed
✅ Fast onboarding, OpenRTB, custom PMPs
Standard setup
Global Reach
✅ Scalable demand across US, EU, APAC
GEO-limited demand
FAQ
IRON CLICK combines direct CTV buying power with proprietary technology, ensuring transparent deals, verified premium inventory, and higher yield for publishers — unlike resellers or generic ad networks.
We are the buyer of record. That means we purchase premium CTV inventory directly from publishers and SSPs, not through intermediaries. This ensures maximum value for publishers and advertisers.
We work only with trusted publishers, curated PMPs, and designated ads.txt/app-ads.txt lines, giving partners access to verified bundle IDs and brand-safe environments.
We offer CPA, CPI, CPT, and CPS models — fully aligned with advertiser KPIs. This ensures campaigns are measured by outcomes, not just impressions.
Unlike SSPs that only connect supply and demand, IRON CLICK brings direct advertiser budgets, in-house buyers, and proprietary tools. We deliver outcome-driven monetization, not just CPM-based sales.
Yes. We fully support ads.txt and app-ads.txt designated seller lines, ensuring publishers and advertisers have transparent and authorized transactions.
We partner with leading verification companies (IAS, DoubleVerify, MOAT), enforce bundle ID allow/deny lists, and use advanced fraud prevention tools to protect advertisers and publishers.
We operate globally with strong demand in US, EU, and APAC. Our monthly ad requests exceed 500M+, giving publishers scalable access to international budgets.
Absolutely. By connecting publishers directly with performance advertisers and premium CTV budgets, IRON CLICK drives higher fill rates and stronger monetization compared to generic networks.
Onboarding is fast and flexible: OpenRTB connection or custom PMPs can be set up in days. Our team provides full support for smooth integration.
Because we combine the advantages of being a direct advertiser (strong demand, no middlemen) with the technology and transparency of a premium ad exchange — delivering the best results for both publishers and advertisers.