What is N2S (Native to Search) Feed?
N2S, or Native to Search, is a type of search feed that blends native advertising with search feed monetization. It is a solution provided by major search engines to deliver tailored search results to visitors coming from native traffic sources, based on their search queries. Once a user performs a query, the results—accompanied by sponsored ads—are displayed on a dedicated results page.
Key Features of N2S Feeds
- Native Traffic Exclusive: N2S feeds strictly cater to traffic originating from native ads, ensuring a focused and relevant audience. Other traffic sources are not permitted.
- Enhanced User Experience: These feeds elevate the search experience by presenting results highly relevant to the user's original intent, creating a seamless and fulfilling click journey.
- Custom Search Results: Visitors receive search results tailored to their interests, increasing the likelihood of engagement and conversions.
Why N2S Feeds Matter
For those already leveraging N2S feeds through integrations with content sites or via native search arbitrage, the value of this ecosystem is clear. It offers immense potential for monetizing native traffic by converting user intent into revenue.
Despite its significant opportunities, the N2S landscape remains complex and highly competitive. However, with the right strategy, it can be a powerful tool for advertisers and publishers looking to maximize returns from native traffic sources.
