How Does N2S (Native to Search) Feed Arbitrage Work?
Native to search feed arbitrage is a specialized strategy that involves incorporating an N2S feed into a content website or purchasing traffic from native ad platforms and directing it to a dedicated N2S search feed page.
Step-by-Step Process
- Apply to an N2S Feed NetworkStart by signing up with an N2S feed provider such as Google, Yahoo, or other major search feed networks. We’ll highlight some of the key providers below.
- Integrate the N2S Feed
- Add the N2S feed to a content page where visitors can access personalized search results relevant to the content they’re engaging with.
- Alternatively, host the feed on a standalone page that dynamically generates search results based on the user’s query.
- Drive Traffic to the Feed PageUse native advertising platforms like Taboola, Outbrain, MGID, RevContent, Baidu Mediago, and others to bring traffic to your feed page. These platforms help attract the right audience to engage with your search results.
How the Traffic Flow Works
Traffic directed to N2S feeds typically follows a 1-3 click journey, depending on the provider
A user clicks on an ad on a native ad platform and is redirected to a content or landing page.
On this page, the user interacts with a relevant keyword block connected to the ad.
The user is then taken to a search results page displaying both organic results and sponsored ads.
When the user clicks on a sponsored ad, revenue is generated for the feed publisher.
