Funnel Types in Traffic Arbitrage: How They Work
Traffic arbitrage is all about turning clicks into profits, and the structure of your funnel plays a crucial role in this process. In search arbitrage, there are two primary funnel types that webmasters use to direct traffic to monetized search feeds effectively. Let’s break down each funnel type, how they function, and what makes them unique.
1-Click Flow: Simple and Direct
The 1-click flow is the simplest funnel type, designed to drive traffic from an ad directly to a SERP (search engine results page).
How It Works:
- The user sees an ad that grabs their attention
- Upon clicking the ad, they are immediately redirected to a SERP page, which contains monetized search results
- The SERP page generates revenue for you when users interact with the ads or listings on it
Advantages
- SpeedThe process is fast, with minimal steps for the user to follow
- SimplicityThere are no intermediate pages, reducing the potential for drop-offs
- ScalabilityEasy to set up and manage for large-scale campaigns
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Best Use Cases:
The 1-click flow works best when targeting high-intent users who are likely to interact with the monetized search results quickly
The 1-click flow works best when targeting high-intent users who are likely to interact with the monetized search results quickly
2-Click Flow: Prelander for Higher Engagement
The 2-click flow introduces an additional step between the ad and the SERP page, often using a prelander (a so-called parked domain) to warm up the user before redirecting them to the SERP page.
How It Works:
- The user clicks on an ad
- They are taken to a prelander, typically a parked domain, designed to engage the user or provide context for the next step
- From the prelander, the user is redirected to the SERP page, where they can explore monetized search results
Advantages
- Improved CTR (Click-Through Rate)A well-designed prelander can capture more attention and increase engagement
- Audience FilteringPrelanders can help qualify traffic, ensuring only interested users proceed to the SERP page
- FlexibilityThe prelander allows you to test different designs and messaging to improve campaign performance
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Best Use Cases:
The 2-click flow is ideal for campaigns targeting users who may need more context or persuasion before engaging with monetized search results
The 2-click flow is ideal for campaigns targeting users who may need more context or persuasion before engaging with monetized search results
