How to Work with Traffic in Search Arbitrage

Effective testing of verticals in search is not just about trying a few creatives and hoping for the best. It’s about systematic work on hypotheses, optimization, and analytics. This approach allows you to adapt better to changes in EPC, refine your strategy based on real data rather than assumptions, and maximize results.

Let’s break down the process step by step:

Step 1: Start with Spy Tools and Audience Analysis

Use spy tools to identify what creatives competitors are running. This will give you insights into what works in your niche and what type of content resonates most with the target audience.

Step 2: Choose Your Approaches

For example, if you're working in the dental implants niche, approaches could vary: low prices, unique types of implants, or offers for specific services. Identify 3-4 approaches that fit your niche. For example, in the healthcare sector, creatives could focus on cost savings, before-and-after results, or expert recommendations.

Step 3: Start with Static Images

While video creatives are often more effective, it's better to begin testing with static images. This saves time and resources on video production, accelerating the testing process. Starting with images allows you to quickly identify which approaches are effective, after which you can create videos based on successful strategies.

Step 4: Create Campaigns with a Structured Approach

Prepare 10 creatives and use them to create 10 campaigns following a 1-5-1 structure. This gives you 50 ad sets with a hypothetical $20 budget for each.
Launch the campaigns and identify successful ad sets. Disable underperforming ones immediately—don’t wait for them to optimize.
Duplicate successful ad sets, but avoid increasing the budget at the initial stage.
Disable duplicates that don’t perform well and increase the budget for the remaining ones by 15-20% during the day.
At the end of the day, return all ad set budgets to their initial levels (e.g., $20). Repeat this process the next day.

Benefits of This Approach

This strategy results in a large number of ad campaigns, reducing the risk of losses from bans and creating multiple duplicates of successful setups. This allows for scaling campaigns and increasing the likelihood of achieving high-performing results.
Aim for Scalability

From the start, focus on launching traffic with scalability in mind. This systematic and data-driven approach will help you maximize profits while minimizing risks

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